Six newsletters to help you generate more content ideas

When you’re constantly trying to come up with new ideas, the well can run a little dry from time to time.

One way I try to avoid a creative slump is to ensure that I have a constant stream of interesting articles and datasets landing in my inbox.

Here’s a few newsletters that I find helpful for content ideation

Data is Plural

From Buzfeed’s data editor, Jeremy Singer Vine, Data is Plural is a weekly newsletter packed with interesting and sometimes unusual datasets.

While the majority of these datasets are from US sources, it’s much easier to find a UK equivalent when you know what you’re looking for.

Jeremy also tracks every dataset he’s ever shared via DIP in this google sheet.

Exponential View

This weekly newsletter by Azeem Azhar covers a wide range of topics, including tech, AI, autonomous vehicles and business.

While the majority of these articles are on the meatier side, the ‘short morsels’ section is full of quick and interesting reads to engage your brain.


FiveThirtyEight has been around for a while now and is one of the most recognised names in data journalism.

They also have a newsletter that features roundups of their top stories and other numbers in the news from around the web.

You can choose which sections you’d like to subscribe to, such as politics or sports, but I recommend the daily Significant Digits newsletter.

FTE have made the data and code behind some of their graphics public, you can find them here.

Jakub Marian’s Educational Newsletter

Jakub Marian is a linguist, mathematician, cartographer and musician who publishes lots of interesting maps and articles on a wide range of topics.

With coverage from sites like Forbes, The Telegraph, The Independent, Vice and Buzzfeed, Jakub’s maps in particular are a good reminder that content campaigns don’t have to break the bank to earn quality backlinks.

The Pudding

If you’ve not come across this site yet then it’s safe to assume that you’ve been living under a rock for the last 12months.

The team behind The Pudding have quickly established themselves as industry leaders in visual storytelling with their visual essays earning thousands of links and social shares.

By subscribing you’ll get their latest visual essay sent straight to your inbox.

While their main source of revenue is sponsored essays, the site is partially funded by Patreon. So, if you like what these guys are doing and want to see more awesome content, you can become a patron here.

UK Gov

While this one isn’t technically a newsletter, UK Gov offer an email subscription service to their statistics, research and analysis, FOI releases and transparency data.

You can choose to receive updates from all or individual departments on an ‘as they happen’, once a day or once a week basis.

There’s a lot of information in these updates, not all of which will be applicable to you or even usable for a content piece, so it’s a good idea to try and narrow down what departments and topics you’d like to receive updates from.

If you know of an awesome newsletter that I’ve not mentioned, drop a link in the comments.

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